Lone Star Sports & Entertainment

Ever wondered who is behind the AdvoCare V100 Texas Bowl that has sold out two years in a row?

Lone Star Sports & Entertainment is a third-party event marketing company in Houston closely affiliated with the Houston Texans.

While the AdvoCare V100 Texas Bowl is owned by ESPN, it is staffed by Lone Star Sports & Entertainment. LSSE also works in partnership with ESPN on the AdvoCare Texas Kickoff.

LSSE also partners with Stephen F. Austin and Sam Houston State University to bring the Oldest College Football Rivalry in Texas to NRG Stadium every year. Amazingly, 2015 marked the 90th edition of the Battle of the Piney Woods presented by HEB.

Watch the video below to see what other events we hosted in 2015. Click here for more information on Lone Star Sports & Entertainment.


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