Press Release


HOUSTON – The 2024 Texas Bowl will be played at 2:30 p.m. CT on Tuesday, December 31, at NRG Stadium, the bowl organizing committee announced today. The 19th edition of the bowl will be broadcast nationally on ESPN and simulcasted on ESPN+ with national radio on ESPN Radio and a local radio broadcast available on SportsRadio 610 (KILT-AM). This season marks the 11th year of the Big 12 versus SEC matchup in the game. 

Both the Big 12 and SEC will have a new look to each conference this year with Arizona, Arizona State, Colorado and Utah all joining the Big 12 while Oklahoma and Texas move to the SEC. The Big 12 leads the series 6-3 since the Bowl moved to a Big 12 vs. SEC matchup in 2014 including winning the last three games.

In the 2023 Texas Bowl, Oklahoma State claimed a 31-23 victory over Texas A&M. Cowboys WR Rashod Owens earned MVP honors after recording 10 receptions for 164 yards and two touchdowns. The game welcomed 55,212 fans to NRG Stadium and had a total live audience of 3.2 million viewers.

Through the years, the Texas Bowl has been a tremendous success both on and off the field. Since 2014, the game is the most attended Bowl in the country outside of the “New Year’s 6” games.  The Bowl has also generated an average of over $30 million annually for the Houston economy and has contributed over $2.5 million in financial support to DePelchin Children’s Center, The Bowl’s official charitable beneficiary and oldest children’s charity organizations in Houston.

Entering its 19th year, the Texas Bowl is owned and operated by ESPN Events, a division of ESPN, and managed locally by Lone Star Sports & Entertainment, an event management company founded in 2003 that is closely affiliated with the NFL’s Houston Texans. 

For more information about the game, priority access to tickets and Bowl week experiences, fans can visit or follow along on Facebook, Instagram or Twitter.

About ESPN Events 

ESPN Events, a division of ESPN, owns and operates a portfolio of collegiate sporting events nationwide. In 2023, the 33-event schedule includes four early-season college football kickoff games, 17 college bowl games, nine college basketball events, a college softball event and the inaugural Band of the Year National Championship, in addition to a new college gymnastics event coming in 2024. Collectively, these events account for over 400 hours of live programming on ESPN platforms, while reaching 60 million viewers and attracting more than 650,000 annual attendees. Each year, the portfolio of events features more than 20 Division I conferences and hosts over 4,000 participating student-athletes. With satellite offices in more than 10 cities across the country, ESPN Events builds relationships with conferences, schools and local communities, as well as providing unique experiences for teams and fans. 

For more information, visit the official website, Facebook, X/Twitter or YouTube pages.

Lone Star Sports & Entertainment

Lone Star Sports & Entertainment is an event management company founded in 2003 that is closely affiliated with the NFL’s Houston Texans. Since its founding, LSSE has established itself as the leading sports event promoter in Houston. In addition to producing annual college football events such as the Texas Bowl and Texas Kickoff, LSSE has emerged as a premier promoter for international soccer matches, including the Copa de Lone Star, Copa America Centenario, the 2010 MLS All-Star Game, the 2006 FC Barcelona U.S. tour, the International Champions Cup, the 2003 and 2008 matches between the United States and Mexico, a venue-leading seven Concacaf Gold Cups including 2023, and the 2023 Soccer Champions Tour featuring Real Madrid vs. Manchester United.